the brief.

To increase awareness of The Old Down Manor House and Country Park and increase wedding bookings during the peak season and foot traffic to the country park throughout the year.

our approach.

Due to the numerous goals and target audiences our first steps were to outline the annual marketing strategy and campaign budgets.

Our focus was across paid search and social advertising for the wedding venue, corporate hire and country park. We ran adverts across Google Ads, Facebook, Pinterest, Twitter and LinkedIn dependent on the area we were aiming to promote.

Over the course of the year we ran a small ongoing campaign for each objective alongside highly targeted campaigns during peak season.
Throughout the year we optimised each platform after making learnings on which creative and audiences drives the highest return on investment.

the results.

%

INCREASE IN IMPRESSIONS

%

INCREASE IN BOOKINGS + LEADS

%

RETURN ON AD SPEND

contact us.