A PAID MEDIA CASE STUDY.
To review the current performance of paid advertisement across Facebook, Instagram and Google Ads and increase both the number of sales and ROAS on a month by month basis.
Initially we carried out an audit of both the Google Ads and Facebook Advertising accounts. We noticed that both advertising accounts were wasting budget and were not optimised for the company’s objectives.
After removing all ad groups and targeting that was effectively wasting budget or converting at an extremely high cost per acquisition, we significantly dropped the overall CPA. We then began increasing bids in effective areas, AB testing ad copy and creatives, AB testing audiences as well as implementing dynamic shopping campaigns across the Google Display Network and the Facebook Network.
INCREASE IN CONVERSIONS
INCREASE IN ROAS
INCREASE IN REVENUE (£)
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