A PAID MEDIA CASE STUDY.
To review the current performance of paid advertisement across Facebook, Instagram and Google Ads and increase both the number of sales and ROAS on a month by month basis.
Initially we carried out an audit of both the Google Ads and Facebook Advertising accounts. We noticed that both advertising accounts were wasting budget and were not optimised for the company’s objectives.
We began by creating shopping campaigns targeting the UK and the US and restructuring the search campaigns in Google Ads. We then created a dynamic remarketing campaign on Facebook to support the sales coming through PPC.
As there previous Facebook campaigns lacked any significant findings we began to test multiple audiences, formats and creatives to find the best ROI.
On a monthly basis we carried out bid adjustments, addition of negative keywords, setting reviews, new copy and creatives and new campaigns.
INCREASE IN CONVERSIONS
INCREASE IN ROAS
INCREASE IN REVENUE (£)
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